London business owners aim to put 'Midtown' on the map
Junction Beats owner Joel Jacobs (left) and The Jumpoff London owner King N. Jerome. (Allison Devereaux/CBC)
Jacobs and Jerome said they're learning from the other, well-established BIA's in London. They shadowed an AGM for Old East Village and attended the Urban League of London, an umbrella group for neighbourhood associations.
"We were the last neighbourhood in downtown to be represented, not to mention that we're both younger gentlemen," said Jerome.